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How to Get Targeted Traffic Using Twitter
Twitter marketing can prove to be different from the other types of advertising you come across, and in a way, you might enjoy the experience of using a social network like Twitter to market and at the same time pass on useful information to your target niche. Twitter limits the size of its transmissions to a length of 140 characters. Therefore, your concise messages must attract attention, while accurately making your point in a few words. Your first goal will be to create the largest network you can so that you are maximizing your messages visibility. This is why it’s important have a big list of friends on your Twitter account if you want to make sure that your message gets seen by enough people.
If you’ve studied Twitter marketing even a little, you must know how it’s critical to have lots and lots of followers on your Twitter account if you want to start getting real traffic. Of course this is only partly true. Why? Well, the truth is you need more than just a lot of followers, there are other ways to use Twitter as a marketing tool. Rather than collecting a lengthy and eclectic list of followers, it’s better to direct your efforts toward attracting a target audience of followers. If you have many people who are interested in your marketing focus on your Twitter list you can send out tweets and get almost immediate response. One of the best ways to achieve this goal is to start following other people in your market. If you follow them, they may follow you in return. But don’t immediately start sending out tweet promotions of your affiliate offerings. This is definitely not the best approach as you don’t want your followers to begin looking at you as just someone else who’s trying to sell them something, which obviously can have a negative effect. Think about what your followers would want before you consider this approach. And how do you achieve that? The best way is to post links to content that is intriguing and topical. Make sure your information is useful to the following.
It’s necessary for you to make the effort to build a relationship with your Twitter followers; if you don’t, they won’t trust you enough to buy your products. Once the relationship is solid, they will begin to view you as a fellow enthusiast and authority in your field. Only then should you include promotional links with your content links, but do it in moderation. It’s also helpful to do some targeted Twitter searches, so that you can get a good understanding of the various questions people have about your niche market. Once you have gathered a quantity of inquiries that are associated with your niche you can begin drafting and sending out solid quality answers to those questions. You can do this by starting a blog that contains good-quality information, as well as an article, video or audio that presents both questions and solutions to problems. People will be looking for practical answers that have some particular value to them. In addition, at the end of your content be sure to include a link for your product or affiliate product. Ultimately, if you want to make the most out of Twitter, it’s vital that you take your time and launch a carefully thought-out plan. Don’t begin your promotions before you have spent as much quality time as you need to develop your audience and build their trust. And do your research into the types of targeted questions that your followers are likely to ask.
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Ben Prof's Social Media Blog 