All online marketers would jump at the opportunity to have something become viral in their business.
There’s no question that this kind of viral marketing event would greatly increase your traffic, and hopefully sales, and it would put a shot into your business esteem. As you know, producing something to become viral is difficult to do. No one can say with any certainty at all what will be the next rising trend, or topic, on the web. Things shift so quickly that getting into the forefront of everybody’s attention sometimes feels more like luck than anything else. You can, though, implement particular techniques in your marketing that will improve the odds of producing something viral.
Here are some things you can do.
Make sure your work can be seen. It’s not enough to just create the work. People must know of its existence. Submitting your work to social bookmarking sites is a great way to accomplish this. You can post your work to free services such as StumbleUpon, Digg and Reddit. These sites are always visited by internet users that are looking for the next big headline. All it takes is one or two of them to click on your links to go from being virtually unknown to being incredibly popular. Make sure that people can find you. If people have to look for your work, it will never go viral.
Make sure that people can easily share your work offline also. Remember, just because you use the internet to promote your work and make sales does not mean that you should limit yourself to online marketing means. Offline content is also contagious and become viral. Make it easy for people to print, burn copies of and share your work with those who do not have regular internet access. You could get a lot of new customers by doing this.
Actively participate in online communities. Participate in forums, or leave insightful comments on blogs in your niche. There’s a much larger conversation in your market, and try to be a part of it. If you’re a positive contributor, then it will get noticed and people will pay attention to you. You’ll find that most blogs will let you link back to your blog/site through their comment forms and also with signature files in forums. If you make a good effort to post insightful information that is relevant and helpful, your reputation will grow, and your chances of having viral content will be better.
You probably know this is not a precise science. The reason is because it’s impossible to tell what will capture people’s attention. You can, however, take steps to ensure that your work is worth the attention you are trying to receive. But being lazy and only hoping won’t do a thing for you. It’s not like it’s hard, or takes a lot of time, to do these things that could help your content go viral. It’s possible that you could shock yourself, and everyone else.
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